Director - Regional Marketing

  • KB Home
  • 95661
  • Oct 11, 2019
Full time

Job Description

JOB SUMMARY: Liaison between Division Marketing and Corporate Marketing to assist in shaping marketing strategy and executing all marketing materials.
Strategic Marketing & Partnerships with Divisions:
  • Guide and support divisions related to our new brand positioning.  Find new and innovative ways to build KB's brand and increase brand awareness.
  • Conduct weekly calls with division marketing leaders to review current and future marketing plans and share best practices.
  • Participate in division new community opening kickoff meeting and work closely with division marketing to develop new community marketing plans.
  • Oversee and provide strategic marketing assistance in executing all advertising and marketing collateral for divisions.
  • Evaluate advertising effectiveness with in-depth digital reporting, lead analysis, sales and traffic results, email performance; provide recommendations on how to improve results.
  • Support division management in struggling divisions by providing hands-on analysis of issues.    Offer assistance and direction in hiring division marketing leaders as needed.
  • Provide recommendations on the utilization of new systems and tools (e.g. email marketing workflow, Datorama dashboards, social initiatives).
  • Implement model feature sheets with divisions to accurately convey to consumers the features showcased in our model homes.
Division Visits:
  • Visits divisions on a regular basis to tour communities and collaborate on local marketing strategy and implementation of programs.
  • Tour competitive communities and report back on key learnings.
  • Develop strong working relationships with division leadership and marketing personnel.
Media Agency:
  • Work with media agency and divisions and act as facilitator to foster positive relationships.
  • Problem solve escalated marketing issues between media agency and divisions.
  • Ensure alignment between media agency and division advertising plans. 
  • Monitor the production flow to ensure ads are processed on-time.
Performance Management and Development:
  • Provide management and oversight of coordinator-level role.
  • Mentor and guide new directors of regional marketing and collaborate regularly.
  • Monitor production process on a regular basis and provide feedback to team.
  • Prepare and maintain documentation to train division marketing personnel and conduct and oversee divisional, corporate and media agency training sessions.
  • Bachelor's Degree in Marketing, Communications, Business or Management required
  • Master's Degree in related discipline preferred
  • 6-7 years of related work experience in-house corporate or agency experience in Marketing (national, regional, and/or local)
  • Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
Knowledge, Skills & Abilities:
  • Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand 
  • Strong understanding of market dynamics, customer and requirements
  • Strong leadership abilities, including strategic planning and goal attainment
  • A manager who grows the capabilities of their employees and is a strong team motivator
  • Strong project management skills
  • A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues.  Innovative!
  • Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately
  • Strong business acumen
Work Requirements: 
  • Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
  • 20-25% domestic travel required. 

Number of Openings


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