Villara Building Systems McClellan Park, CA 95652, United States
Nov 03, 2017Full time
Beginning in 1947 with just one man, Del Beutler, Villara has become the leader in the design and installation of HVAC, Plumbing, Fire Suppression, Solar, and Home Automation systems in Northern and Central California, all thanks to the people that work here. We have a passion for what we do. We recognize Villara provides important products and services to our communities, and we are proud of our contributions. We know we can rely on Villara’s values and guiding principles, and we benefit from Villara’s commitment to our on-going professional and personal development. Under the general direction from the Marketing Manager , the Marketing Lead is responsible for the implementation of the annual marketing and communications plan for Villara, targeting both internal and external customers. Although the position is currently for a lead, there is a desire for this position to grow into a Supervisory and subsequent Managerial position in the future. Primary job responsibilities and skills required Writing Develop, write copy, and design marketing collateral for including but not limited to brochures, flyers, manuals, Power Point presentations, magazine and newspaper ads, posters, signs, newsletter articles, correspondence, payroll notices, video scripts, and social media content. Skillfully communicate information about the corporation’s products and services. Skills required Excellent demonstrated written and verbal communication skills to effectively communicate with a variety of people. Strong proofreading/editing skills to format documents and reports. Marketing for B2B, B2C, B2employees Current marketing is targeted primarily to our employees thru our employee engagement and recruiting efforts, however, there is some BTB and BTC communication as well. Villara expects the B2B and B2C marketing needs to grow. Collaborate with other departments to support their marketing efforts, including mailers for direct mail campaigns, surveys, packages, letters, video, etc. Proactively identify needs/challenges within other departments and conduct research on possible methods the marketing department can implement to assist in minimizing or eliminating the challenge. Monitor and maintain on-hold messaging thru a third-party service. Plan, coordinate, and implement regular survey distribution to job-sites, homeowners, and employees. Monitor inventory and coordinate fulfillment of internal and external corporate literature, branded garments, and other promotional materials, improving the design and updating annually. Skills required Advanced knowledge of marketing principals is a must. Confident and comfortable working with Adobe InDesign is for page layout required. Familiarity with Illustrator and Photoshop for illustration and image editing is required. Familiarity with online marketing, effective website design, content management and Social Media marketing, including an understanding of the analytics and how to report the ROI to management. Experience with the PC platform. Video Responsible for schedule and approval process for print and video projects. Capture video while at special functions and during the average work day for the purpose of video production. Capture video of specific work processes and or equipment as required when the need to produce a requested video arises. Skills required Video Production experience is a must in order to produce ‘YouTube quality’ and above videos for internal training, recruiting, and promotion. Experience capturing video is a must. A working knowledge of Adobe Premiere is a must. Photography Capture photographs at special events and during the course of a normal business day for use in marketing, advertising, and branding. Skills Required Experience capturing subjects in commercial-quality photographs. Knowledge of use with natural or artificial light to enhance the subject’s appearance. Experience with photo enhancing software. Maintain an organized digital portfolio. Administrative & Corporate Duties Responsible for the supervision of the department, including personnel. This will require leadership skills and will include responsibilities for the training and development of employees and their annual reviews. Ensure annual marketing plan is followed, prioritized and executed on a monthly basis. Conduct formal and informal market research and intelligence work as required and directed by the corporation and the division in an effort to help management stay informed of market conditions. Directly assist Vice President of Marketing on projects on an as needed basis. Monitor and track the marketing budget for the corporation ensuring the Company stays within budget and the return on investment for projects. Maintain a well-organized electronic filing system. Skills required Strong organizational and process management skills are a must. Ability to work as a team member or independently with little or no supervision. Ability to independently plan, coordinate, prioritize, and implement projects efficiently and effectively under strict timelines and frequent interruptions. A Strong knowledge of Word, Excel, and Outlook is a must. Online Presence Monitor and maintain a Company online presence thru websites, reviewing on a regular basis and making changes as needed. Monitor and maintain Villara’s social media platforms, updating content and design on a regular basis. Skills required Proficient with Facebook, Twitter, LinkedIn, and other social media platforms. Events Villara actively participates in a number of activities with our customers as well as our employees. While some events are regular and recurring, unplanned events can come up on short notice. Coordinate company involvement in trade industry events such as tradeshows, golf tournaments, as well as other industry related events. Coordinate with internal company relations efforts such as, employee parties, employee picnics, the employee holiday gift program and other events. Coordinate all details of events including, but not limited to calculate budgets, book talent, select caterer, visit venue, plan layout of seating and décor, schedule speakers, monitor event timelines and ensure deadlines are met, publicize event, design and edit promotional material, develop fundraising, secure event location, coordinate sponsorships, send out invitations and manage RSVP list, coordinate event logistics including registration and attendee tracking, etc. Skills required Excellent at time management Great people skills Highly organized Attention to detail Ability to stay calm at all times Flexible Qualifications To perform this job successfully, an individual must have the following qualifications: A strong understanding of both the written and spoken word Experience in business-to-business marketing A background involving the development of ad copy, newsletters and other forms of communication. Ability to perform comfortably within a fast-paced, deadline driven, result oriented work environment Ability to effectively manage multiple projects simultaneously. Ability to work effectively both as a team player or independently is a must. Some experience and an understanding of a result oriented sales environment and customer service department is strongly preferred. Education/Experience BS in Marketing/Communications helpful but not necessary. Three or more years of Marketing Communications experience. This position requires: Flexibility in one’s schedule and willingness to, at times, stretch the workday to meet project deadlines. Weekend work is seldom required, however, it does come up on occasion. A self-starter who can either work independently or be a significant contributor as a team member. A willingness to work in an organization that places a high value on both corporate and personal honesty and integrity. Capability of overseeing a staff of creative individuals and focus their output to accomplish goals under a tight timeline. Ability to grow individuals under their supervision. A willingness to learn new job responsibilities. A willingness to accept personal growth challenges and seek out continuous learning both thru the company and on your own time. Physical demands This position requires sitting, typing, and extended phone conversations. Some light carrying of office supplies and/or displays may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work environment This is a fast-paced, deadline-driven environment where the work is diverse, challenging, and rewarding. The Marketing Lead will work to complete projects primarily for internal customers but will also provide services for our external customers. The position is afforded all the tools necessary to do a great job, to learn, and to grow a great career. The people who work at Villara are friendly and encouraging.